The Huawei Pura 70 series, introduced in early 2024, represents a significant advancement in Huawei's smartphone lineup, emphasizing cutting-edge design, superior camera technology, and robust performance. This series includes four models: the Pura 70, Pura 70 Pro, Pura 70 Pro+ and the flagship Pura 70 Ultra.
Design and Display
Huawei's "Fashion Forward" strategy is evident in the Pura 70 series, showcasing a distinctive and premium aesthetic. The Pura 70 Ultra, for instance, features a textured back available in black, brown, and green, enhancing grip and reducing slipperiness. The camera module is notably prominent, indicating the device's focus on photography. The 6.8-inch OLED display offers a resolution of 2844 × 1260 pixels, a 120Hz variable refresh rate, and peak brightness of 2,500 nits, ensuring vibrant visuals and smooth interactions. The display is protected by Crystal Armor Kunlun Glass, which Huawei claims is 300% more scratch-resistant and offers a 100% increase in drop resistance compared to regular glass.
Performance
Under the hood, the Pura 70 Ultra is powered by Huawei's Kirin 9010 chipset, paired with 16GB of RAM and storage options of 512GB or 1TB. This configuration ensures seamless multitasking and efficient performance for both everyday tasks and demanding applications. The device runs on HarmonyOS 4.2, Huawei's proprietary operating system, which offers a user-friendly interface and a range of customization options. However, it's important to note that the Pura 70 Ultra lacks compatibility with Google Mobile Services (GMS), which may affect the availability of certain apps and services outside of China.
Camera System
The Pura 70 Ultra's camera setup is a standout feature, comprising:
Primary Camera: 50MP sensor with a variable aperture ranging from f/1.6 to f/4.0, equipped with sensor-shift optical image stabilization (OIS).
Ultra-Wide Camera: 40MP sensor with an f/2.2 aperture.
Telephoto Camera: 50MP sensor with an f/2.1 aperture, offering 3.5x optical zoom and OIS.
This versatile camera system delivers exceptional image quality across various lighting conditions. The primary sensor's variable aperture adapts to different lighting scenarios, ensuring optimal exposure and depth of field. The telephoto lens provides clear and detailed zoom capabilities, while the ultra-wide lens captures expansive scenes with minimal distortion. Notably, the Pura 70 Ultra has received high praise for its camera performance, with some reviewers considering it among the best in the smartphone market.
Battery and Charging
Equipped with a 5,200mAh battery, the Pura 70 Ultra supports 100W wired supercharging, 80W wireless charging, and 20W reverse wireless charging. This setup ensures rapid charging times and prolonged usage, catering to users with intensive daily smartphone needs. In practical terms, the device can reach a substantial charge in a short period, with some tests indicating a 40% charge in just 15 minutes.
Software and User Experience
Running on HarmonyOS 4.2, the Pura 70 Ultra offers a smooth and intuitive user experience. The operating system provides a range of customization options and features designed to enhance productivity and entertainment. However, the absence of Google Mobile Services means that users outside of China may need to rely on Huawei's AppGallery and alternative methods to access certain applications. This limitation could be a consideration for users who depend heavily on Google's ecosystem.
Market Position and Availability
As of December 2024, the Huawei Pura 70 series has garnered significant attention in markets where it is available. However, availability varies by region, and potential buyers should verify local availability and network compatibility. The series is positioned as a premium offering, with pricing comparable to other flagship smartphones from competitors like Apple and Samsung.
Conclusion
The Huawei Pura 70 series, particularly the Pura 70 Ultra, stands out as a formidable contender in the premium smartphone market. Its combination of innovative design, exceptional camera capabilities, robust performance, and fast charging technology makes it an attractive choice for users seeking a high-end device. However, the lack of Google Mobile Services may influence the decision for users outside of China. Overall, the Pura 70 Ultra exemplifies Huawei's commitment to pushing the boundaries of smartphone technology.
For a more in-depth visual review, you might find the following video helpful:
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